Work that has made financial services and B2B brands more distinctive and more chosen.

We have had the privilege of working with some of the most demanding financial services, B2B and professional services brands in the UK. The work below represents a cross-section of that experience from global asset managers to challenger financial firms, from complex B2B campaigns to long-term brand repositioning.

Every case study reflects one consistent approach: understand the commercial context first, find the distinctive angle, then build the marketing that owns it.

Amey - Life's Better Connected

Amey is a global, integrated infrastructure consultancy and operations partner, designing, delivering, protecting, and maintaining critical assets and systems. We developed a targeted B2B programme for Amey focused on senior government decision-makers, increasing brand preference scores and invitations to tender for infrastructure contracts.

 

Ascot Lloyd - understand Where You Stand

Ascot Lloyd is a UK wealth management company looking to grow market share and AUM. A new positioning a brand identity was developed around the core idea of helping clients understand where they stand. The whole process from start to finish was successfully rolled out across internal and external marketing within 6 months.

Argon & Co - See Real Change

Argon & Co is a global business operations consultancy with an ambitious 5-year growth plan. We supported their brand strategy and developed a new brand positioning around See Real Change and bought all their sub-brands and product brands into a coherent branded house framework, enabling cleaner go-to-market positioning and stronger cross-sell across their service portfolio.

Lombard

Lombard is NatWest's asset finance division a substantial B2B financial services business operating in a market where most competitors look and sound virtually identical. We worked with the Lombard team to develop a brand strategy built around a distinctive forward-thinking narrative, and a communications plan that made that narrative work consistently across a complex multi-stakeholder buying process.

Lumon

Lumon is a currency exchange and international payments firm competing against large, established players with significant brand and marketing budgets. We developed a bold brand strategy that gave Lumon a clear, confident identity and a positioning that turned its independence and specialist expertise into genuine competitive advantages.

Tesco Bank

A data-led customer engagement project for Tesco Bank, using retail purchase behaviour as a trigger for financial product communications. The insight that shoppers who stop buying fresh produce are likely to be planning a holiday unlocked a highly targeted approach to travel insurance marketing with measurable uplift in conversion.

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