Senior marketing expertise with a track record in financial and professional services.

We're Sean and Gina. Between us we've spent over 20 years helping financial services and professional services firms grow from global brands to ambitious regional practices.

 

We started Plugin Marketing because we kept seeing the same problem: firms with great reputations and strong client relationships, held back by marketing that wasn't joined up. Enquiries falling through the cracks. Referrals slowing with no system to replace them. Campaigns that ran but couldn't prove their value.

 

We built Plugin Marketing to fix that, bringing together deep sector expertise, modern AI tools, and a genuine obsession with results that you can see in your pipeline.

If you're a professional services firm that wants a more reliable source of new clients, we'd love to hear about your business.

Sean Stephens:  Marketing strategy & AI

Sean brings over 20 years of marketing strategy and consumer insight experience, with a particular focus on financial services and regulated industries. He has led strategic work for Barclays, Aviva and M&G, building campaigns that had to perform within the constraints of regulated, relationship-led markets exactly the environment professional services firms operate in.

 

Sean's specialism is making AI-powered marketing tools work in practice, not just in theory. If you've heard a lot about AI in marketing but aren't sure what it actually does for a firm like yours, that's exactly the conversation he likes having.

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Gina Plummer:  Integrated campaigns & client services

Gina has 18 years of integrated campaign experience across network agencies and specialist shops. She's led projects for Vanguard and a range of financial and professional services clients and she's equally at home in strategy sessions and in the detail of campaign delivery.

 

Her background in client services means she understands the difference between marketing that looks good in a presentation and marketing that actually generates business. Clients find her exceptionally easy to work with and very direct when something needs to change..

Ready to see where your marketing is leaking clients?

Book a free, no-obligation marketing audit. We'll review your current website, lead flow and marketing set-up, and give you a clear picture of what to fix first whether you work with us or not.

No obligation.

No jargon.

Just a straight conversation about your marketing.