Questions we get asked a lot

Frequently asked questions

Who do you typically work with?

We work with professional services firms in the UK primarily IFAs, wealth managers, financial planners, solicitors and accountants. Typically firms with 2–20 partners or advisers who have strong client relationships but want a more reliable way to generate new business beyond referrals.

Do you understand the regulatory environment for financial services?

Yes. We've worked with FCA-regulated firms and understand the constraints around financial promotions, approved content and compliance sign-off. We build marketing systems and content that are designed to work within those frameworks, not around them. If you have a compliance team or officer, we're comfortable working alongside them.

What does the process actually look like?

We start with a free marketing audit a structured review of your current website, CRM, lead flow and marketing activity. This gives us a clear picture of where you're losing potential clients and what to fix first. From there, we build a 90-day action plan and implement the tools and systems to deliver it. Most clients see a measurable improvement in enquiry volume within 60 days.

What results can we realistically expect?

Our clients typically see a 30–50% improvement in lead conversion within 90 days mainly by closing the gaps in their follow-up process and improving how their website performs for visitors who are already interested. We agree the specific metrics that matter for your firm at the outset, and we track and report against them throughout.

Do you work with firms that already have a marketing person or agency?

Yes, frequently. Many of our clients have someone handling marketing internally or use a generalist agency for creative work, but they lack the strategic layer, the specialist tools, or the capacity to build and manage a complete system. We work alongside your existing team and complement what's already there.

We rely mainly on referrals why do we need this?

Referrals are an excellent source of new clients and we'd never suggest stopping them. The question is: what happens when a referral source moves on, the market shifts, or a competitor starts winning work you should be getting? A properly built marketing system gives you a second engine running alongside your referral network so you're not entirely dependent on one source of new business.

What is GoHighLevel and why do you use it?

GoHighLevel is an all-in-one CRM and marketing automation platform that lets us connect your website, lead capture, email sequences, follow-up and reporting into a single system. It's specifically well-suited to professional services firms because it handles the follow-up process automatically so warm leads don't go cold while you're delivering work for existing clients. We handle the setup and management.

What's the investment?

We offer a free marketing audit to all new clients no cost, no obligation. Our 90-day LEAP Programme starts from £6,500 depending on scope, and ongoing retainer support starts from £1,500 per month. We'll give you a clear scope and fixed price before any work begins.

How is Plugin Marketing different from a general digital marketing agency?

Most digital agencies work across many sectors and focus on one channel typically paid ads or SEO. We work exclusively with professional services firms, we build complete end-to-end systems (not just individual campaigns), and we stay accountable to business outcomes new clients, lower cost per lead rather than just traffic numbers. We also bring the compliance awareness that a generalist agency simply won't have.

Ready to see where your marketing is leaking clients?

Book a free, no-obligation marketing audit. We'll review your current website, lead flow and marketing set-up, and give you a clear picture of what to fix first whether you work with us or not.

No obligation.

No jargon.

Just a straight conversation about your marketing.